In the modern developed world, Search Engine Optimization, popularly known as SEO, and Lead Generation are two terms that are often mixed up. Although they do have similar principles, they also have several distinct characteristics that make a significant difference. This is because SEO is related to generating more and more user traffic to a website, whereas lead generation is all about interacting with users in such a way that they are inclined to make a purchase with your organization. However, this still might sound a bit confusing to someone who is not regularly engaged with these avenues of a business, and thus, we decided to delve a bit deeper into how SEO and Lead Generation works.
Search Engine Optimization
SEO is a term that we often associate with improved Search Engine Result Page (SERP) rankings. However, most Vancouver SEO professionals claim that SEO was practiced way before SERPs became a thing. This optimization was said to be used back then in order to identify and direct relevant users to the relevant websites. Speaking about the current context, SEO Vancouver is also used as an approach to generating leads - but all it does is attract the relevant users or potential customers to the website. This is done by ranking well on search engine result pages so that the users who are looking for a particular key term would be able to see your organization’s site on top when relevant. Once they do land on the website, organizations implement other strategies that encourage the users to purchase a service or product - these strategies are the lead generation strategies. In general, any SEO consultant Vancouver would conclude that there are three main objectives of search engine optimization.
- Improve your website’s rankings on the search engine results pages, and thereby, improve the visibility of your site that leads to increased user traffic
- Create a basis for lead generation by directing relevant users to your website based on what they search for
- Enhance your organization’s sales by improving the traffic to your website
Given that this is what SEO is all about, what does lead generation actually do?
Prior to looking into what lead generation is, let us take a moment to understand what is meant by a ‘lead’. A lead is a popular term used in marketing to identify a person who shows an interest in your organization’s products or services - basically, they are a potential customer. So while SEO works to bringing more and more user traffic to your website, generating leads is all about piquing those users’ interests such that they are inclined to purchase what they see. To do so, the lead generation strategies aim to interact with the website’s visitors and direct them to products or services that these users may deem worthwhile.
SEO Vs Lead Generation
Hence, it could be said that SEO and lead generation go hand in hand. Because, while SEO brings the people to your site, lead generation will work with those users and motivate them to make a purchase. Nevertheless, SEO is not the ONLY approach available for generating leads. There are many other approaches that are usually followed by professionals in order to realize their potential leads. However, an effective marketing strategy would integrate SEO and good lead generation strategies to realize all probable sales. Thus, we can surmise that SEO and Lead Generation are interconnected but different. If you are yet to analyze as to how both these approaches can make an impact on your organization’s success, you could visit a professional SEO consultant in Vancouver. These experts will have the skills, tools, and expertise to analyze your organization’s current situation and devise the best of strategies that would ultimately boost your organization’s sales.