Isn’t it quite fascinating how Google comes up with names for their important updates? For instance, look at how they have used the names of two black and white animals for their latest Penguin and Panda releases. It is like Google’s way of saying that they are well aware of the black hat and white hat techniques people tend to use in search engine optimization and marketing. But, make no mistake. Google surely dislikes the black hat attempts. Well, first and foremost, let us take a look at the basics.
What Is Search Engine Optimization?
Search Engine Optimization, most popularly known as SEO, is the optimization
of the websites so that they improve their search engine rankings.
At the end of the day, every website owner’s goal is to ensure that his/her
site is visible at the very top of the search engine results for the related topic.
If you are contemplating whether SEO is actually important, the answer is yes. Because, did you know that nearly 75% of the users usually do not browse beyond the first page of the search results? After all, imagine ranking way below your competitors for a related search engine result? The users are surely going to choose one of the top-ranking sites to satisfy their needs. Therefore, if you wish to establish a good online presence for your site, it is crucial to practice SEO.
Why Do People Choose To Practice Black Hat SEO?
Black hat SEO is rather the easy way to temporarily improve the site’s search engine
results page rankings. Yes, both black hat and white hat SEO does provide the same end result,
to make your site rank top in search engines. But it is the approach that is questionable.
Black hat SEO consultants might promise you numerous things that actually look very profitable and attractive. But the techniques they practice to do so go against the ethics and principles set by search engines. They find loopholes or creative ways to manipulate the search engines to get what they want.
Downsite Of The Back Hat Seo
One of the most common black hat SEO techniques practiced by the black hat magicians is the automatic link building done using software tools. This is will make a significant improvement in your ranking, but only temporarily. What happens in black hat link building is that the software tool creates a large number of links to your site within a very small period of time. This sudden increase will boost the keywords rankings in the short term. Then comes the next popularly raised question. If a black hat link building does show an impact, why is it just temporary? This is because Google is capable of identifying sites that use black hat SEO techniques. When they do find the offenders, the sites are usually completely removed from the search engine (removed from the index) or placed in a sandbox. If your site is not in the search engine, that means you will have no organic traffic whatsoever to your site. Therefore, despite how convenient and cost-effective it may seem, black hat SEO is NOT the way to go.
Penguin Hates Black Hat SEO
Day by day, Google keeps finding new and effective ways to identify the sites that incorporate black hat SEO techniques. The latest Panda and Penguin algorithms were designed to identify and eliminate sites practicing black hat SEO. Especially, the latest algorithm Penguin was initiated to punish the sites that use black hat techniques to improve their search engine rankings. To be frank, the head of the Google Webspam team, Matt Cutts openly stated that the next algorithm is going to be even more jarring and jolting when it comes to black hat SEO. So do not assume that just because you were capable of outsmarting Penguin this time, does not mean that you will be able to outsmart Google’s next algorithm as well. It is understandable that people are tempted to hire the services of black hat consultants given the affordability and quick improvements. But once you do get de-indexed, you have to start from the very beginning all over again. Hence, the short term benefits realized through a black hat SEO consultancy will not be worth it in the long term. After all, although white hat techniques take more time in comparison, smart and genuine organic SEO can bring you way better performance and gains.
A Reliable White-Hat SEO Company
Thus, if you are looking to hire an SEO consultancy in Vancouver , do make sure that you go to the right crowd. Make it your responsibility to ascertain that your potential SEO consultant follows only white hat techniques in their road to improving your site’s search engine rankings. Initially, it may not look as lucrative as what is proposed by the black hat consultants, but trust us when we say that it will be absolutely worth it.