SOCIAL MEDIA AND SEO MARKETING
How do haircuts, clothing and jewellery become fashion trends? Once many people start following the same style, it becomes a trend. Therefore the social opinion is what transforms individual ideas into vastly growing concepts, through different channels of diffusion. In a world where technology is just as important as food and water, social media plays a huge role in creating differences in the way people look at things.
A direct correspondence between social media and Search Engine Optimization cannot be deciphered at one glance. However, upon deeper analysis, it is found that social signals boost the efficacy of SEO results and website rankings by promoting and popularizing websites. Facebook, Twitter, Google+, LinkedIn, Instagram, Reddit, Pinterest are social sites where successful transmission of ideas happens through personal accounts, while YouTube is where everyone heads to when they need to watch videos. Search engines do not relate to such social media in a dependent manner, not at all. Instead, it could rather be understood as a correlative connection. To be more specific, the number of shares, likes or comments you get on Facebook would not rank your website higher in the search engine results. Nevertheless, your social profile would definitely serve as a top result in the SERPs (Search Engine Results Pages), and would also act as a portal that links your social media followers to your website.
HOW POWERFUL IS SOCIAL MEDIA IN SEO?
Google, the most popular search engine, announces itself to have a database of web search ranking algorithms that do not consider the number of likes in someone’s social account. So if you thought that the number of Twitter reposts you get would rocket you up in a SERP, you are under misconception because nothing of the sort happens. The ways social media powers up SEO are less visible, yet very powerful.
Boosts up the online visibility of your page
Sharing results in increased ranking when your website gets mentioned in other websites, blogs or researches. To do this, the Vancouver SEO consultant that you hire would include exciting content in your social site and your website, creating a powerful bridge that leads a customer to and from one another. The more your posts, pictures and videos in social media get shared, the more people you would attract. Let us assume you own a baking business in Vancouver and upload a post about creative cupcakes to your Facebook. Seeing how innovatively original your cupcakes are, people share your post in their personal timelines. You would be the buzz of the newsfeed. A blogger who maintains a popular website writes an article about “Amazing treats in Vancouver” sees people sharing your post, and decides to include the backlink of your website to his web page. There, you have the indirect support of a content writer, thanks to the post you uploaded on Facebook! If else, direct contacts with blog editors, journalists, podcasters or researchers could increase the visibility of your website, resulting in increased ranking on the search engine index.
Good user interaction = Better ranking
Not every day do the users find a page worth staying at. The search engines record whether the users visit your page just to press the back button some seconds later, or to scroll through your content and read. In that case, the quality of your content is a major factor. Social media is one excellent platform to market “quality,” be it a business, be it a campaign, or even a simple personal piece of poetry. The number of reviews, stars, comments and likes you get for your page decide the place you deserve quality-wise. The expert SEO consultant would, therefore, create a user-friendly page, a page people would bother enough about to drop a like, a comment or a share. That is why we say SEO is not just about “using as much keywords as we can,” but also making the website a favourable ground for visitors. Visitors matter, because of social interactions matter. Hire a professional Vancouver SEO experts to get better SEO strategies.
Large scale distribution, longer life
In search engines, there are thousands of other individuals and organizations competing for the same position as you are, struggling to maintain the top rankings in SERPs with the aid of SEO consultants. What most of them forget is that search engines are not the only outlet to showcase their website. Your blog is very likely to disappear within a matter of weeks in SERP tops, but social media is one of the main ways you could recover your previous position. Social media is very adaptive; you can post, repost, and multi-post. The activity on your social page could be conducted in a livelier manner than on the internet. The lifespan of your content is longer; you would have better results in distributing the content among users. An experienced Vancouver SEO company would never belittle social media because the indirect impact it has on website promotion helps straight in his/her SEO campaign or digital marketing.
Social media and SEO: the Interconnection
An excellent SEO service and strategies boosted website, always has strong backlinks, satisfied reviews and also a famous Facebook page. Have you ever thought about why? Because in the long term process of search engine optimization, social media fills a gap all the tactics of SEO methodology fail to perform. Specifically speaking, social media deals with the opinions, reviews, comments, likes and dislikes of people. To be exact, there is no better place than social media to make your slogans, brand names and logos famous. Doing that would directly impact on the popularity of what you are trying to market. This ultimately directs your website towards popularity or unpopularity, depending on the way your Vancouver SEO agency handles the particular website and the social pages related to it. If your SEO company Vancouver has identified this strong correlation between social media and search engine optimization, you just got lucky. SEO might be about computers and internet, but connecting with people is vital if you want to succeed.
This is why we, as experts in SEO services Vancouver, say that social media platforms teach every SEO practitioner a lesson, to never overlook indirect benefits because they carry equal importance as well.