In this age and time, many organizations struggle to establish a reputed
online presence for themselves. With time, they have seen the need to not
only focus on their current and potential customers but also on the various features
and policies of search engine results pages (SERPs).
So how do you devise a winning strategy that would help you out in these multidimensional fields? Well, there are diverse approaches you could take based on your organization’s performance and requirements. Among such approaches, the share of the SERP strategy is very prominent. Let us take a look at what this strategy is and how it works.
Strategy to Improve SERP Shares
The share of the SERP approach is based on the concept of gaining the maximum possible online space on SERPs. A search query report generated by Google Ads would be very useful in determining which keywords are most worthy of your organization. Once you discover these keywords, you need to acquire shares on Google for valuable phrases. This approach does sound a bit contrasting to the traditional methodology of search marketing - where we focus on optimizing our sites for many relevant keywords. However, experts do encourage organizations to primarily gain market share for those keywords that already add value to the entities, before focusing on other additional keywords.
So how do you establish your presence using SERP shares?
- First and foremost, you need to evaluate your organization’s SERP by analyzing whether or not your entity is performing well for the relevant search terms.
- Then you can research your competition and identify the strategies that are working for them. This would help you discover valuable techniques that you could incorporate into your strategy.
- Afterward, you can deploy and monitor your strategy to evaluate its effectiveness.
- Finally, you need to calculate your return on investment to clarify whether or not this would reap benefits for your organization.
8 Approaches To Increasing The Visibility Of Your Organization
Focus On Your Landing Pages
Focusing on your landing pages and evaluating their individual performance is very important for your organization. For example, think of a situation where your potential customers would access your site through an external link such as an advertisement or business listing. This page that they come across for your organization should be properly structured and usable, in order to retain customers. Hence, do customize your landing page for your organization’s marketing campaigns, and test and evaluate their performance.
Appealing Call To Actions (CTA)
You need to make sure that the CTAs on your landing sites are appealing enough for your customers to take action. Avoid generic CTAs such as “Schedule a demo” and “Request a pitch”, and rather focus on artistic approaches such as videos for demonstrations.
Avoid overusing your brand name
If your site’s URL already contains the brand name, As a leading SEO company in Vancouver, we advise site owners to not further spam their sites using their brand on titles, descriptions, and metatags. Rather, the creation of worthy content and the provision of valuable information would be able to increase your site’s clickthrough rates.
Focus on creating quality content
Creating quality content is a cost-effective way of enhancing your website’s performance. Offering catchy, relevant, and useful content would generate more user reach than what your brand title would.
Focus more on the strategies that are already doing well
May it be a directory listing or a keyword, it is always better to focus more on those that are already performing well rather than scaling up in the dark. You can make use of tools such as SEMrush and identify the most valuable keywords to create Single Keyword Ad Groups (SKAGs).
Target your placements using Google Display Network
Customizing targeted placements for users through GDN is an effective strategy to enhance your online presence. You can use various forms of advertisements such as image banners and GIFs, and display them for the websites that rank on top for your relevant keywords.
Use advertisement networks
Using advertisement networks such as Quora is a trending way to establish your organization in the online world. Initially, you should analyze your well-performing keywords using a keyword research tool like SEMrush. Afterward, use these identified keywords along with your branding and post answers for the trending questions on Quora that report high user views.
Prioritize your content
Most eCommerce SEO consultants encourage website owners to generate more quality content for their sites if they are performing well. You can use online tools to prioritize your content based on relevant user behaviour and keyword usage. Analyzing data and prioritizing your content this way would help you gain valuable insights that would significantly improve your content generation approach. Therefore, take the next step to enhance your organization’s online reputation without further delay. For any further clarification, do contact a professional SEO specialist in town.