WHAT IS MOBILE RESPONSIVENESS?
Depending on computers to browse the web hardly ever happens anymore. People need their portable devices twenty-four hours of the day because they cannot wait till they get to a computer to find out where the nearest restaurant is. Researches prove that mobile phones and tablet computers have been voted ahead of desktop computers, because of the easy handling, convenience and affordability. By 2019, 2.5 billion people use smart devices worldwide, which is 36 as a percentage. That is a mind-boggling amount of heads. This is why web designers are supposed to put more thought into designing websites that would look perfect from any digital screen. A poorly designed website, for instance, a website with text that you have to zoom in and out several times to be read on your mobile phone, is a big NO. Despite the size of the device, a mobile responsive website should be able to change itself to fit the screen. For that, your web designer needs to be a pro at fixating page layouts to adapt to the device they are being viewed on.
RESPONSIVENESS – SEO: TWO SIDES OF THE SAME COIN
Okay, the article should be about SEO: you might say. Of course, it is. Search Engine Optimization is the process of increasing the quality and quantity of website traffic via organic search results. There are professional Vancouver SEO consultants to do this because it involves a lot of creative thinking, coding and technological strategies to fully understand and follow the function of algorithm systems of search engines such as Google. Search Engine Optimization (SEO) has two main objectives. One; to attract search engine crawlers so that the website would be ranked higher. Two; to optimize the user experience so that the website would be popular within the online community.
As most of the users browse using their mobile devices, mobile responsiveness has become one of the major concerns of today’s SEO. A professional Vancouver SEO agency would not sit back and relax while his/her webpage customer with a smartphone has a hard time trying to scroll through a website that is designed to fit a widescreen computer only. Irritated by the poor web design, your customers would eventually stop visiting your site at all. The heavy SEO marketing and the fat cash you threw to make it work would all go in the trash. Visitors are the bonding glue of your site and the search engine. Once they are disappointed, the search engine you are trying to optimize would be disappointed as well. In simple English, this is why mobile responsiveness is important in SEO or digital marketing.
Supreme customer experience
The more a website is user-friendly, the more users it is going to have. One of the main concerns of search engines when it comes to giving ranks is the time a user spends on a website. Ever heard of people clicking on links only to backtrack disappointedly in the next second, finding nothing worth? Of course, you should have, because all of us had been there at some point in life. A mobile responsive web design guarantees the users an experience that would be opposite from the former. With the compatible design fitting neatly in their screen, they would scroll through a few more pages before pressing the back button.
What many chefs say about the food is that before you eat it, your eyes would feast on it. The same theory works with web designing and SEO service, where an attractive, responsive page may eclipse the content. High-quality content is more valuable when you showcase it in a mobile-friendly alignment. Users would simply love the design before they read the content. Improving customer reviews, clicks and branded searches that way helps the search engine to recognize your website as a user-friendly business person. Nobody can do all these better than a Vancouver SEO consultant.
Increased Loading Speed
Nothing is more annoying than slow internet. When the connection is superb, but the website refuses to load, that is even worse. Mobile phone users are hesitant to wait for a landing page to load because they can very easily find faster landing pages from the SERP. That is why slow loading can cause your website’s visitors to go for better options. The basic secret of fast loading is mobile responsiveness, especially in portable devices.
Google pays special attention to page loading time when they consider a webpage as important; thereby it is one of the key factors that elevate the ranks in the index. This is why you need to find an SEO Company Vancouver who does both SEO Service and web designing.
Avoid repeating your own content
As experienced Vancouver SEO experts, we have seen some business individuals creating two versions of the same site, one for mobile users and one for PC users. This could be highly disadvantageous for the rankings because the search engines would have a hard time deciphering which site to rank higher. This problem is clearly solved when you create one site for all your marketing needs, a website that is both PC and mobile responsive.
If your audience shares your content, that is a huge plus factor to get you up in search engine rankings and search volume. Most people use their smart devices to access social media so it would be more convenient if you create a mobile responsive website focusing on online marketing. In a web design merely aiming desktop computers, people would sometimes not even see the share buttons, or just simply won’t be bothered to navigate all over the page to find them.
Mobile responsiveness can significantly affect your Search engine results. The users would be able to interact easier, engage easier, and share your content easier on their social accounts. The perfect SEO consultant Vancouver would recognize web designing as a part of SEO itself.
A mobile responsive website is like a good book. If the first few sentences are impressive, it will grip the reader boundless. Search engine optimization can never be done correctly if the visitors do not like what they see on web pages. A Vancouver SEO company should never forget that his/her target audience consists both of computer and mobile users.