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Are you new to digital marketing? In the lookout for tips that can help your online presence? If so, you are in the right place. This article will give you tips and suggestions that will help you improve your ranking on Google Maps, and simultaneously, Google search results.
Work On Improving Your Customer Service
Given the level of technological advancement in today’s world,
customers often use their mobile devices to search for places and business
locations on Google. When doing so, Google can render results based
on the user’s current location since, more likely than not, Google will know
the user location irrespective of whether the Location’s service is switched
on or not in the mobile device. Such location-based results are displayed across
the google map section and search. You could say that the customer service
of your business is great if users can easily find your business through such a search.
For example, if you were to look for Italian restaurants on Google through
a mobile device, it will suggest restaurants in the nearby vicinity based
on local results.
Did you also notice that in the above image the ALL tab is highlighted
among the options of All, Maps, News, Images, Videos, and Shopping? This
is because ultimately, the Google ranking algorithms are based on the same ranking
factors and signals.
But what specifically drives Google Maps rankings? A clear understanding
of this will help boost your local business by improving the positions
of your Google Maps ranking. Let’s take a look.
What are the best approaches to rank high on Google Maps?
- Customer reviews and the business’s replies to them
- Thorough search engine optimization (SEO) for your page
- Owning a Google My Business Listing profile
- Incorporate and share Google Maps Listing
Ranking On Google Maps Through Reviews
Reviews are a technique through which customers have gained more power in the digital world. This is because negative reviews can cause significant impacts on a business. This is why positive and merry reviews are important in today’s world. Therefore, it is your duty as a business owner to encourage your customers to leave a review of your services. Create a link through which your customers can rate your business and leave a review.
Creating A Link For Customer Reviews Through The Placeid Lookup Tool
- Type in the name of your business on the top field that says “Enter a location”
- Choose your business name from the list that is displayed
- Copy the place ID that is provided below your business name
- Insert the place ID as shown below to get your link
https://search.google.com/local/writereview?placeid= place the id here https://search.google.com/local/writereview?placeid=ChIJj61dQgK6j4AR4GeTYWZsKWw
Please note that each business will have a unique link. Hence, copying the above would not work for you.
Share your newly created link with your customers so that they can get
directed to reviewing and rating your business
When replying to customer reviews it is not only about your business’s Google My Business Listing. Do remember to reply to customer reviews on every page that Google crawlers analyze, such as Yelp reviews and Facebook Business Page reviews as well. Moreover, when replying to customer reviews, do use the keywords you want your business to rank for.
Improving Google Maps Ranking Through Search Engine Optimization
SEO is no longer just keyword stuffing. It has grown to become a creative and intelligent craft that focuses on aspects such as the intelligent use of keywords and phrases, structured content, creating valuable internal links, and image optimization. At the end of the day, the intention should be to improve your conversion rates and rank higher on Google.
How Does Seo Affect Your Google Maps Ranking?
What Google generally wants to know is what your customers can gain
through visiting your business place. Hence, similar to analyzing
other external sources, links, and reviews, Google can also connect
your Google My Business listing to your official online sites. Thus,
when a page is properly optimized, Google can conveniently identify
your business and its location along with other required details.
The following is an example of a Local Business Schema Markup for
your reference. This has been included using a BlogPosting Schema Markup,
Article.
"publisher": {
"@type": "Organization",
"name": "Google",
"logo": {
"@type": "ImageObject",
"url": "https://google.com/logo.jpg"
}
For further references, you can tour the Google Search Gallery. Therefore, if you are new to SEO, it is better to obtain the services of a professional SEO company to boost your online presence through sophisticated yet important SEO tools and techniques.
Improve Your Ranking Through A Google My Business Listing Profile
Although a Google My Business listing profile was not essential until 2019, nowadays it is mandatory to have one for you to obtain high ranking in Google Local Business search results and Google Maps rankings.
Incorporate And Share Google Maps Listing
Use Google Maps to embed or link your location on your official website’s footer or contact page. While your page ranking improves through keyword usage and optimization, your backlinks to your Google Maps listing will grow as well. Furthermore, you can also link and share your Google Maps listing through external sites such as your business profiles. Nevertheless, make sure that your efforts are genuine and not done through undesirable approaches such as fake reviews and citations.
What To Avoid In Your Journey To Improve Your Business’s Google Maps Ranking?
- Avoid using software or services for Google Maps citations
- Never purchase backlinks
- Avoid hiring services that claim generate business listings
- Avoid hiring experts who guarantee high Google Maps rankings
- Avoid using the same profiles for external listings (Make use of unique details instead to generate professional listings)
The practicing of the above techniques will for sure improve your Google Maps rankings. But also do not forget that in the end, it is Google rankings since their algorithm is all-inclusive, may it be, Google Maps, Google Search results, or Google local business results. So do make a genuine effort. After all, as a well-experienced Vancouver SEO consultant, we can clearly say that there is no fast and easy short cut to suddenly rank your business on the top.
