SEO and SEO AUDITS
A vehicle needs to be serviced at least once a year. A child is taken to the dentist once every three months, while most people usually go to a medical centre for occasional body checkups. Do they always have to have some sort of illness to do this? Not necessarily. It is just precaution and preparation.
SEO audits are of the exact same kind. What an SEO audit does is to systematically inspect the website of an organization to evaluate its progress, just like how a full body checkup diagnoses diseases. SEO, as already discussed, is the act of increasing the quality and quantity of traffic to a website. Combine these two terms, and you have an essential member of the major search engine optimization (SEO) strategies .
WHAT ARE SEO AUDITS?
An SEO audit is a solid basis on which an optimization plan starts or continues. In more technical terms, an SEO audit is a procedure of investigating how well your website contributes to improving the marketing levels of your business in search engine results. There is no set-in-stone frequency to perform audits, but it generally happens either at the beginning of an online marketing process or when the website seems to stagnate. There can be many reasons why a website receives lower rankings even when SEO is being performed. Guessing these loopholes can take an eternity, which is why an SEO audit is more efficient.
- Practical issues in SEO, loopholes in website structure, on-page SEO issues and customer experience issues, opportunities for improving the content and competitive digital marketing methods are some of the areas that an SEO audit will unveil.
- An SEO audit reveals all the missing pieces of the SEO puzzle so that you can work on fixing them in order to increase search volume and local citations.
- As a result, the SEO audit evaluates your methodology and finds mistakes in it, finally leading up to possible solutions.
- An SEO audit should be done leisurely by an experienced SEO company. A rushed examination would overlook facts, and decrease the quality of insights.
HOW IS AN SEO AUDIT PERFORMED?
The performing time of audits depends on the size of your website and the question of whether you need a basic SEO audit or a detailed one. A basic audit’s time span ranges from 2 hours up to 7 days, while a more intense one would take 1-6 weeks approximately. These could change from company to company.
Regardless of how long or short, it is, the chief concern should be whether or not the SEO audit completes the required steps. An SEO audit is performed under three major phases.
This is the most initial step of SEO auditing. Technical audits check whether the particular website is designed to meet the required search engines standards. The function, speed and design of the website directly affect website rank and SEO results; which is why it is important to audit them. A technical audit studies the following elements in order to find which areas should be modified.
- Indexation analysis
- Page Speed
- XML Sitemap
- Status Codes
- Canonical Tags
- Legacy Domain Issues
- Off-page Analysis
- International SEO analysis
- URL Structure
- Mobile SEO analysis
Once it is made sure that the website works correctly and the search engine crawlers can easily reach it, (this was what we found out in technical analysis) it is time to improve the displayed content. On-page SEO audits pay attention to the quality and relevance of the contents you have included in your web pages. The basic focus would be on keywords.
- Content Structure
- Keyword Research
- Page Copy Theme Analysis
- Keyword density
- User Experience
- Keyword Use
- Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
- Internal Linking & HTML Sitemap
- Images & Video
Server log audit/ Off-page analysis
As the website quality and the content quality are checked, all is set to fly into cyberspace. Server log audit scrutinizes the popularity of your site among customers or online visibility. If you are not so popular, the search engine trust factors are considered to see whether you abide by the search engine rules. The off-page analysis shows to what extent users trust your site.
- Crawl budget analysis
- User agent analysis
AFTERMATH OF SEO AUDITS
Once a Vancouver SEO agency performs an audit on your company website, there will be an effectual progress review about which areas are already flourishing and which need to be improved. Our Vancouver SEO consultants would explain to you in simple English how your website’s optimization could be further uplifted. There is the added benefit of collecting your audit reports after every SEO audit so that you can easily refer to them later to check your progress with your website’s SEO strategies. Our SEO consultants would come up with recommendations and guidelines to avoid mistakes that they were able to track in their SEO audit. This would turn up to be a tremendous help in all your future efforts of improving SEO marketing.
ARE THEY NECESSARY?
Short answer: of course yes.
Your website is similar to a kite. Once you keep a constant focus on the winds and help the kite to work its way around the blowing gale, the kite would fly. Once you let go of the string, it will wander off and fall.
In like manner, a proper SEO consultant would pay constant attention to the changing SEO strategies of search engines and accordingly adjust your website’s content and function. Occasional SEO audits are necessary to decipher what should be changed and why. SEO audits make sure that your website does not rot in the same position with the exact same content throughout the years. If it does, both Google and its users will get sick of your monotonous website. An SEO audit is what prevents this from happening.
Nonetheless, do not do an SEO audit just for the sake of doing it. To get the best results that will positively affect the general performance of your website through auditing, join with the best Vancouver SEO service provider and do it right.