Website Speed Optimization for Better SEO Results
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HOW WEBSITE SPEED AFFECT YOUR SEO RESULTS?
If your current SEO Company does not pay attention to the loading speed of your website’s pages, you are probably with the wrong agency. Enhancing the website loading speed is crucial to increase traffic to it, and the page boosting steps should be part and parcel of the services offered by an SEO agency. Website speed can be the major reason why a searcher would or would not stay on your website. If the page refuses to load within the first five seconds, the user would most probably bounce off your site and choose another from the countless number of searches that pop up on the SERPs. (Search Engine Results Page) But there is nothing to worry about now, as the best page speed-boosting services are available in Vancouver.
If your page would not load and the customer visits become lesser and lesser each day, the best option would be to hire an SEO agency that can take the necessary measures to increase the speed and compatibility of your website. Some would consider this as a job for web designers, not SEO agents. This is only a lame excuse most SEO agencies make to getaway. But an SEO professional needs to take necessary steps to increase the loading speed of the website that they are optimizing. As a responsible SEO agent in Vancouver that offers affordable SEO services of the most exceptional quality, we have eight amazing tips that any proper SEO company should follow to increase site speed.
1# BOOST IT BY INDEXING
It is necessary for any kind of online website, be it an eCommerce site, a blog, or a corporate site to keep its databases in order and on track. Indexing is one great way to do it, and the indexes are what put the web contents in order. This is highly advantageous because the proper arrangement of information helps the search engine bots to direct the searchers to the most relevant results. This would filter the most applicable results, therefore saves the time of sending irrelevant results back. A non-indexed site would not have this benefit, which is why it makes excellent sense to index your information for easy retrieval.
2# MINIMIZE THE NUMBER OF HTTP REQUESTS
This is a bit of technical work so that you would definitely need a knowledgeable SEO agent to help you with it. Simply speaking, all the different elements like scripts and images that your website consists of are given a separate HTTP address. It is typical of web pages to slow down when there are too many HTTP addresses to hold. SEO experts can efficiently follow steps like combining files or removing unwanted files to reduce the number of HTTP requests. The more HTTP requests your SEO consultant would either remove, merge or simplify would give immediate results to fasten the loading speed.
3# USE CONTENT DELIVERY NETWORKS EFFICIENTLY
Before being delivered to the searchers, data is being transported through several portals first. When the transport length is shorter, the data would be delivered quicker. For example, retrieving data from a server located in Japan to Canada would take longer. This is when CDN (Content Delivery Networks) come into play. Content delivery networks allow you to store a copy of your data in CDN so that extracting them whenever a web user browses your content would be hassle-free.
4# REDUCE ADD-ON PLUGINS
Plugins help you keep track of the various activities that happen in the background of your website. They also help you in optimizing the overall performance of your website, but there is one thing an SEO agency should keep in mind when they encourage the use of plugins on a website. The risk of adding too many plugins is that it could slow the website loading speed. Just adding plugins and forgetting about them a while later would not work, because they are subject to constant updates and such changes might affect the performance of the website. As a responsible SEO agency, we only add the most important and needed plugins so that your website works at high speed.
5# REDUCE POP-UPS AND AD SCRIPTS
From this corner to that in the world, everybody hates pop-ups. Too many pop-ups annoy people, and it is one of the most common reasons why searchers bounce off websites. On the other hand, the file size of certain pop-ups and Ads would be too much, causing the page to load in sluggish speed. The pop-ups could either belong to you or third parties; however, it is necessary to limit the presence of pop-ups to increase the speed of your website.
6# CHOOSE YOUR WEB HOST WISELY
Even if you are trying to find every other fault of your website, you might forget to consider or question the quality of the web host. Most business owners would pick a web host based on the affordability, and for starters, it is a wise thing to do, especially if you are on a budget plan. But more significant bandwidth is essential when your website starts becoming popular; for there would be more data to be stored in. Therefore find a web host that can offer higher bandwidth and keeps their promises and continues to function just as good as they did in the beginning.
7# PAGE SPEED AND PAGE RANKINGS
In your eagerness to get your website to a higher position in SERPs, you would instruct your SEO consultant to increase the image and video content. Most SEO agencies would actually do that, but the steps taken to optimize page rankings would sometimes be a hindrance to the page loading speeds of the particular website. Images and videos are the main reason web pages lag. If compressing your file size is compulsory for fast loading, the SEO consultant must not think twice to do it. This does not mean they should be removed entirely, no. But when an SEO consultant adds share buttons for multimedia content, he/she should be very careful and selective.
8# REDIRECTS
Most websites redirect their visitors to sites where a better indexing process had been done. By way of illustration, most websites respond with 301 redirects. Redirects can be a positive tendency when it comes to SEO, but packing them up limitless can drastically lower the speed and performance levels of a website. Redirect chains accurately cause a series of fluctuations in the process of directing from one URL to another. This fact results in a longer waiting time, and the search engine crawlers, as well as the web users, would have to wait longer before results come. It is highly recommended not only by us but also by the world’s leading SEO experts, to scrutinize your website to evaluate the number of redirects that are stacked up in the website, and use the available tools to reduce them.
TOP SEO VANCOUVER SEO AGENCY
Just like the common SEO strategies like keyword optimization, content boosting and link building, increasing page loading speed is another immensely talented method that most SEO agencies overlook. Some SEO companies would even tell you that it is not their job to increase speed and to find a designer for that. Very few of the world’s SEO optimizers offer this service, but if you are in Vancouver – you are one lucky soul. It is nothing but the SEO agency that did provide you with all these fantastic tips to boost your site speed and would work in unison with you to make the tips happen. Top SEO agency in Vancouver has been focusing on on-page and off-page SEO services alike, and its increasing popularity has made it one of the most sought out SEO companies in all of Vancouver city. Whether or not you already have a website does not matter. If you maintain one or plan on starting a new one; Top SEO Vancouver agency is there to take care of your website and make it a favourite destination of targeted web user groups.
Along with other important strategies of performing quality SEO, we would pay close attention to the progress of your website with regard to the page loading speed. It is proven knowledge that faster loading pages have happier web users, because if it takes more than five seconds to load – users will go looking for a different site. Even if they do not go and wait till the results load; it is doubtful that they would visit your slow website for a second time. Top SEO Vancouver knows how to increase the page rankings without disrupting the average speed of loading. If the two tasks do not synchronize, there is a possibility of the whole website losing balance and end up a total mess. Top SEO agency Vancouver strives to avoid this. Additionally, our Vancouver SEO consultants know how to adapt to the changing technologies and constant updates in the SEO arena. Soon enough, we can restore or create your website to load in the blink of an eye.
