DIFFERENCE BETWEEN WHITE HAT SEO AND BLACK HAT SEO
Generally, in life, you always have two different ways to perform the same task. The ethical yet difficult way, and the easier yet unethical way. Whichever the way you choose, it directly affects the short and long term results you get. At the mention of black and white hats, you immediately think of hacking. Yet these two terms are also being prominently heard of in the practices of SEO: the method of increasing the quality and quantity of website traffic. In your hurry to hire a Vancouver SEO company who can boost your website to the top of search engine ranking indexes, you would almost forget to pay attention to the necessary considerations of choosing what is best. Our ultimate Black Hat and White Hat guide would be the immediate solution.
White, just like the color says it, refers to ethical SEO service that abides by the SEO quality guidelines given by the particular search engine. Black hat SEO is the unethical optimization done through illegal means, usually either by tactically defacing or by completely disregarding the rules and guidelines. There is a mighty possibility that you would hand your much-valued website over to a black hat SEO agency who would gradually drag your investment to the trash and your website to doom. Such Vancouver SEO consultants would never in their wildest dreams introduce themselves to you as black hats, which is why you should have a presumption of how to figure it out for yourself.
BLACK HAT SEO STRATEGIES
“Our computer shop sells the best computers out of all the computers in every computer shop among computer shops.” Sounds very unnatural, but did anyone notice how many times the word “computer” has been repeated? This is how black hatters fool the search engine bots by stuffing keywords everywhere in the text, even when it makes no sense at all. Keyword density is sure as day boosts the website towards the top in a SERP. (Search Engine Results Page) Nonetheless, if you and I were visitors of a web page like this, we would not want keywords jammed at regular intervals into a text that could otherwise be creatively written and easily read. This brings down the user experience on a large scale, which would ultimately result in fewer and fewer visitors each day.
Invisible Links and Text
Black hat SEO marketing agencies include hidden links and text by decreasing the font size to null or changing the font color to the same color of the background. They bury links in characters, invisible to the human eye, but still graspable by the search engine crawlers.
Technically, these are similar to doorways that lead the visitors to the relevant page. The doorway page consists of the long, meaningless insertion of keywords that fool the search engine bots, yet redirect visitors to the correct page soon after being clicked on.
Cloaking is a technique used by black hatters to direct visitors to a deceptive URL. Two versions of the same page would be created, and what the search engine bot detects is not what the user will be directed to.
Duplicate Content / Low-quality Content
Content copied from another website or blog can get the black hat SEO companies to be ranked high on the SERP index, but just like all other fraud techniques, this is very short-lived. For instance, with the new Panda update in Google, duplicate content would instantly be tracked, and the website rank would be decreased. These are just some of the most popular strategies of black hatters in online marketing.
WHITE HAT SEO STRATEGIES
If anyone does SEO, white hat is how it SHOULD be done. White hat SEO service Vancouver assures quality content, safe marketing, user-friendly interfaces and most importantly, the added benefit of not having to be scared of getting caught. White hat SEO strategies include,
- Efficacy in using keywords
- Producing quality, original content
- Relevant backlinks from other sites (If your site provides quality content, other websites would link back to your website in theirs. Search engines accept this as a very positive response.)
There is one obvious indication if a Vancouver SEO expert uses any of these white hat strategies in his/her work in the process of digital marketing to increase search volume. He/she writes for people. It is true that SEO targets search engine crawlers, but that does not mean SEO Vancouver consultants ought to spoil the customer experience by misleading. White hat SEO is immensely beneficial in encouraging the crawlers to rank you higher, at the same time NOT deceiving the visitor. By way of illustration, white hatters use keywords efficiently to make proper meaning either by using long-tail keywords or using keywords only in relevant places.
WHY SHOULD YOU ALWAYS PICK WHITE HAT SEO CONSULTANT?
Let me give you the bad news about black hat SEO first. Easier though black hat seems it complies with a set of techniques that are designed to manipulate search engines. Black hatters would think they fooled the search engines for a while, but it does not take long for the search engines to notice the illegally boosted websites and penalize or de-index them. Once this happens, your website would not be visible to people anymore.
As a reliable Vancouver SEO service provider, we believe that Search engine optimization (SEO) is not solely for the benefit of the crawlers. SEO should inspire, SEO should encourage. As a business owner, you know more than anyone else that success is not an easy dinner you could make with two ingredients. Even though the black hat SEO gives results way quicker than white hat SEO, Google is smart enough to penalize black hat boosted websites quite at the same speed. Why risk yourself when there are safer and smarter ways to do it? White hat SEO benefits you, your investment, search engine bots and most importantly your customers.
Just because the black hat is wrong, does not mean Vancouver SEO companies do not practice it. All the same, just because the black hat is done, does not mean it is the way you should do it. Therefore, be wise and choose the perfect white hat SEO Company Vancouver.